Basic Information

Type Public
Geographical Reach Regional
Location Big Rapids, MI
Population 50,000
Map of the United States

Weather

Comfortable Days 110 (71%)
Sunshine Hours 2,270 (10% 🌧️)
Days Without Precipitation 222 (13%)

Demographics

Total Undergraduates 7,069
Men / Women 46% / 54%
From State 93%
From Region 4%
Athletes 8.3%

Racial/Ethnic

White 73%
Black 11%
Hispanic 7%
Mixed 3%
Asian 2%
Native American 1%
International 1%

Schools & Majors

Trends Degrees Male/Female Intl Earnings ROI Employment
College of Arts, Sciences, and Education 549 30% / 70% 0% $52,876 57 93%
Applied Chemistry 6 83% / 17% 0% $62,306 75
Applied Mathematics 3 67% / 33% 33% $67,910 82 94%
Chemistry 2 100% / 0% 0% $62,879 76
Biochemistry 1 0% / 100% 0% $67,798 82
Biology 54 19% / 81% 0% $72,190 86 95%
Biotechnology 9 22% / 78% 0% $66,903 81
Environmental Biology 4 0% / 100% 0% $54,633 61
Advertising $53,538 59 100%
Economics 2 100% / 0% 0% $66,501 80
Child Development 27 0% / 100% 0% $35,534 12 97%
General Studies 82 45% / 55% 0% $43,810 32 89%
History 3 67% / 33% 0% $47,570 43
Political Science $56,174 65
Professional Writing 1 0% / 100% 0% $45,412 37 89%
Psychology 34 9% / 91% 0% $45,402 37 96%
Public Relations 8 38% / 62% 0% $53,538 59 100%
Rhetoric and Composition 5 40% / 60% 0% $45,412 37 89%
Social Sciences $49,597 49
Social Work 60 8% / 92% 2% $47,084 42 90%
Spanish $48,538 46
Sports Communication 10 60% / 40% 0% $53,538 59 100%
Writing 7 29% / 71% 0% $45,412 37 89%
Biology Education 3 33% / 67% 0% $50,285 51 88%
Business Education $50,285 51 88%
Chemistry Teacher Education $50,285 51
Elementary Education 49 2% / 98% 0% $50,475 51 95%
English Education 8 25% / 75% 0% $50,285 51 88%
Mathematics Education 1 0% / 100% 0% $50,285 51 88%
Social Studies Education 11 73% / 27% 0% $50,285 51 88%
Technology Education 18 78% / 22% 0% $50,285 51 88%
Art Teacher Education $50,285 51
Broadcasting 2 50% / 50% 0% $39,203 19 96%
Printing Management 4 75% / 25% 0% $49,930 50 93%
Criminal Justice 14 50% / 50% 0% $59,080 70 96%
Law Enforcement 121 36% / 64% 0% $59,080 70 96%
Trends Degrees Male/Female Intl Earnings ROI Employment
College of Business 292 55% / 45% 2% $64,885 79 96%
Accounting Technology 19 47% / 53% 0% $61,613 74 95%
Accounting and Finance 9 56% / 44% 0% $61,613 74 95%
Actuarial Science 3 0% / 100% 0% $81,953 92
Business Administration 147 50% / 50% 1% $64,127 78 96%
Business Analytics 4 75% / 25% 0% $66,158 80
Finance 14 71% / 29% 0% $73,494 87 100%
Hospitality Management 6 17% / 83% 0% $35,289 11 97%
Human Resources Management 17 24% / 76% 0% $64,047 78 97%
Marketing 20 70% / 30% 0% $75,087 88 98%
Operations Management 32 84% / 16% 0% $64,127 78 96%
Recreation Marketing 15 73% / 27% 20% $60,672 73 100%
Risk Management and Insurance 6 33% / 67% 0% $81,813 92
Trends Degrees Male/Female Intl Earnings ROI Employment
College of Engineering Technology 354 88% / 12% 1% $86,163 94 98%
Manufacturing Engineering 13 85% / 15% 8% $77,711 90 100%
Surveying Engineering 7 86% / 14% 0% $83,860 93 95%
Artificial Intelligence 1 100% / 0% 0% $74,610 87 95%
Computer Information Systems 7 57% / 43% 0% $83,429 93
Cybersecurity 31 87% / 13% 0% $78,595 90 97%
Information Technology 8 88% / 12% 0% $74,610 87 95%
Network Technology 11 91% / 9% 0% $82,710 93
Telecommunications Technology 1 100% / 0% 0% $88,660 95 96%
Architectural Engineering Technology 19 58% / 42% 0% $64,462 78 96%
Automotive Technology 25 100% / 0% 0% $86,770 95 100%
Construction Management 57 89% / 11% 0% $91,848 96 100%
Electrical Engineering Technology 1 100% / 0% 0%
Electrical Engineering Technology 3 100% / 0% 0% $88,660 95 96%
Energy Systems Technology 38 97% / 3% 0% $91,783 96 92%
Heavy Equipment Technology 12 100% / 0% 0% $80,535 91 100%
Industrial Production Technology 44 86% / 14% 2% $91,525 96 97%
Industrial Technology 21 81% / 19% 0% $91,525 96 97%
Mechanical Engineering Technology 43 91% / 9% 5% $86,770 95 100%
Plastics Technology 12 100% / 0% 0% $91,525 96 97%
Trends Degrees Male/Female Intl Earnings ROI Employment
College of Health Professions 191 13% / 87% 1% $71,837 85 97%
Clinical Laboratory Science 15 0% / 100% 0% $72,657 86 98%
Dental Hygiene 7 14% / 86% 0% $61,500 74 85%
Health Sciences 49 2% / 98% 0% $58,207 69 97%
Health/Medical Preparatory Programs $123,032 100
Nuclear Medicine Technology 16 12% / 88% 0% $69,529 83 96%
Nursing 80 20% / 80% 0% $85,001 94 98%
Public Health $60,590 73
Respiratory Care $69,529 83 96%
Health Administration 17 24% / 76% 6% $59,830 72 97%
Health Information Management 7 0% / 100% 0% $59,830 72 97%
Trends Degrees Male/Female Intl Earnings ROI Employment
College of Optometry 11 55% / 45% 9% $64,576 78
Vision Science 11 55% / 45% 9% $64,576 78
Trends Degrees Male/Female Intl Earnings ROI Employment
Kendall College of Art and Design 139 39% / 61% 3% $44,668 34 94%
Communications Technology 2 100% / 0% 0%
Animation 48 60% / 40% 2% $49,930 50 93%
Applied Design $42,857 29 96%
Art History $35,391 12 81%
Drawing 1 0% / 100% 0% $35,391 12 81%
Fashion Design 5 20% / 80% 0% $42,857 29 95%
Graphic Design 26 27% / 73% 0% $42,857 29 96%
Illustration 17 18% / 82% 12% $42,857 29 96%
Industrial Design 5 60% / 40% 20% $42,857 29 95%
Interior Design 12 0% / 100% 0% $42,857 29 96%
Jewelry Arts $35,391 12 81%
Music Management 14 43% / 57% 0% $38,862 18 97%
Painting 1 0% / 100% 0% $35,391 12 81%
Photography 3 33% / 67% 0% $37,932 16
Sculpture 1 100% / 0% 0% $35,391 12 81%
Studio Art 1 0% / 100% 0%
Visual Communication Design 3 33% / 67% 0% $42,857 29 96%

Financial

In-State Tuition & Fees $15,526
Out-of-State Tuition & Fees $15,722
Est. In-State Cost $20,084
Est. Out-of-State Cost $20,338
ROI Percentile 78th

Retention & Graduation

Full-Time Retention 78%
4-Year Graduation Rate 33%
6-Year Graduation Rate 47%
Transfer-Out Rate 8%

Earnings by Major Category

Each major category's degree-weighted estimated median 5-year earnings at this college, expressed as a z-score against the national degree-weighted distribution for that category. 0 is the national average. The shaded band between +1.28 and −1.28 marks the central 80% of the national distribution (10th–90th percentile).

Academics

% Degrees Male/Female Intl Earnings ROI Employment
Professional 26.7% 410 72% / 28% 1% $78,494 90 97%
Business & Economics 20.7% 318 52% / 48% 2% $64,514 78 96%
Humanities & Social Sciences 15.4% 237 25% / 75% 0% $44,799 35 92%
Health Sciences 11.6% 178 15% / 85% 1% $73,008 86 97%
Arts 9.3% 143 39% / 61% 3% $44,740 35 94%
Education 5.9% 90 29% / 71% 0% $50,388 51 92%
Life & Natural Sciences 4.4% 68 18% / 82% 0% $70,393 84 95%
Computer Science 4.0% 61 85% / 15% 0% $79,498 91 96%
Engineering 1.3% 20 85% / 15% 5% $79,863 91 98%
Physical Sciences & Math 0.7% 11 82% / 18% 9% $63,939 78 94%

Research

Research $ Rank Federal Industry $ PhDs Rank PhD students Postdocs
Health Sciences $0.9M #250 75% $0
Engineering $0.6M #308 3% $0
Physical Sciences & Math $0.3M #496 100% $0
Life & Natural Sciences $0.2M #480 58% $0.1M
Education $0.1M #391 0% $0 19 #219
Agriculture & Food Science $0 #318 $0
Business & Economics $0 #456 $0
Computer Science $0 #525 $0
Humanities & Social Sciences $0 #540 $0
Total $2.0M #490 54% $0.1M 19 #388

Expenditure and funding source: NSF HERD, FY2024. Degrees: IPEDS completions, 2023–24. Students and postdocs: NSF Survey of Graduate Students and Postdoctorates, fall 2024, which covers science, engineering and selected health fields only. An em dash means the source does not report the figure, which is not the same as zero.

Admissions

Uses Common App Yes
Acceptance Rate 85%
Yield (Unbound) 15%
Regular Decision Jan 1

Acceptance Rates

In-State Out-of-State International
Regular Decision 85% 85% 85%

Standardized Tests

Test Policy optional
Submitted Test Scores 66%
SAT Range 890 – 1120
SAT Math Range 430 – 550
SAT RW Range 460 – 570