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Basic Information

Type Private
Geographical Reach Regional
Location Midland, MI
Population 150,000
Website https://northwood.edu/
Map of the United States

Weather

Comfortable Days 110 (71%)
Sunshine Hours 2,435 (28%)
Days Without Precipitation 231 (20%)

Demographics

Total Undergraduates 1,468
Men / Women 64% / 36%
From State 86%
From Region 5%
Athletes 42.5%

Racial/Ethnic

White 77%
Black 6%
Hispanic 6%
Mixed 3%
International 3%
Native American 1%
Asian 1%

Men in the Entering Class

Men
0% 20% 40% 60% 80% 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2011 Men: 62.5% 62.5% 2012 Men: 61.1% 61.1% 2013 Men: 61.2% 61.2% 2014 Men: 64.6% 64.6% 2015 Men: 66.0% 66.0% 2016 Men: 65.2% 65.2% 2017 Men: 67.0% 67.0% 2018 Men: 69.6% 69.6% 2019 Men: 71.2% 71.2% 2020 Men: 68.8% 68.8% 2021 Men: 68.6% 68.6% 2022 Men: 64.8% 64.8% 2023 Men: 70.4% 70.4% 2024 Men: 67.7% 67.7%

Entering Class by Race & Ethnicity

Native Asian Black Hispanic White International
0% 25% 50% 75% 100% 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2011 Native: 0.0% 0.0% 2012 Native: 0.4% 0.4% 2013 Native: 0.2% 0.2% 2014 Native: 0.5% 0.5% 2015 Native: 1.2% 1.2% 2016 Native: 0.7% 0.7% 2017 Native: 0.5% 0.5% 2018 Native: 0.4% 0.4% 2019 Native: 2.4% 2.4% 2020 Native: 0.6% 0.6% 2021 Native: 0.6% 0.6% 2022 Native: 0.3% 0.3% 2023 Native: 0.0% 0.0% 2024 Native: 0.0% 0.0% 2011 Asian: 2.9% 2.9% 2012 Asian: 1.2% 1.2% 2013 Asian: 0.7% 0.7% 2014 Asian: 0.7% 0.7% 2015 Asian: 1.2% 1.2% 2016 Asian: 1.1% 1.1% 2017 Asian: 1.3% 1.3% 2018 Asian: 0.6% 0.6% 2019 Asian: 0.5% 0.5% 2020 Asian: 0.0% 0.0% 2021 Asian: 0.3% 0.3% 2022 Asian: 0.9% 0.9% 2023 Asian: 1.5% 1.5% 2024 Asian: 0.8% 0.8% 2011 Black: 16.1% 16.1% 2012 Black: 11.6% 11.6% 2013 Black: 17.4% 17.4% 2014 Black: 15.1% 15.1% 2015 Black: 14.5% 14.5% 2016 Black: 13.5% 13.5% 2017 Black: 12.1% 12.1% 2018 Black: 10.1% 10.1% 2019 Black: 9.9% 9.9% 2020 Black: 7.7% 7.7% 2021 Black: 8.6% 8.6% 2022 Black: 7.8% 7.8% 2023 Black: 12.2% 12.2% 2024 Black: 7.3% 7.3% 2011 Hispanic: 1.9% 1.9% 2012 Hispanic: 2.4% 2.4% 2013 Hispanic: 2.5% 2.5% 2014 Hispanic: 2.1% 2.1% 2015 Hispanic: 1.5% 1.5% 2016 Hispanic: 10.4% 10.4% 2017 Hispanic: 10.3% 10.3% 2018 Hispanic: 12.3% 12.3% 2019 Hispanic: 9.2% 9.2% 2020 Hispanic: 2.9% 2.9% 2021 Hispanic: 2.7% 2.7% 2022 Hispanic: 3.7% 3.7% 2023 Hispanic: 3.4% 3.4% 2024 Hispanic: 5.4% 5.4% 2011 White: 76.5% 76.5% 2012 White: 81.8% 81.8% 2013 White: 77.4% 77.4% 2014 White: 76.9% 76.9% 2015 White: 75.7% 75.7% 2016 White: 68.4% 68.4% 2017 White: 71.0% 71.0% 2018 White: 55.8% 55.8% 2019 White: 64.1% 64.1% 2020 White: 77.9% 77.9% 2021 White: 81.0% 81.0% 2022 White: 67.3% 67.3% 2023 White: 74.0% 74.0% 2024 White: 76.1% 76.1% 2011 International: 2.7% 2.7% 2012 International: 2.6% 2.6% 2013 International: 1.3% 1.3% 2014 International: 3.2% 3.2% 2015 International: 3.3% 3.3% 2016 International: 2.9% 2.9% 2017 International: 2.8% 2.8% 2018 International: 4.3% 4.3% 2019 International: 3.4% 3.4% 2020 International: 3.5% 3.5% 2021 International: 3.3% 3.3% 2022 International: 4.4% 4.4% 2023 International: 2.7% 2.7% 2024 International: 3.1% 3.1%

Share of the full-time first-time degree-seeking cohort. Groups IPEDS reports separately — two or more races, and race unknown — are left out, so the lines don't sum to 100%.

Enrolled Undergraduates by Race & Ethnicity

Native Asian Black Hispanic White International
0% 25% 50% 75% 100% 2020 2021 2022 2023 2024 2025 2020 Native: 0.3% 0.3% 2021 Native: 0.4% 0.4% 2022 Native: 0.4% 0.4% 2023 Native: 0.3% 0.3% 2024 Native: 0.7% 0.7% 2025 Native: 0.5% 0.5% 2020 Asian: 0.9% 0.9% 2021 Asian: 1.6% 1.6% 2022 Asian: 1.6% 1.6% 2023 Asian: 2.2% 2.2% 2024 Asian: 1.4% 1.4% 2025 Asian: 1.3% 1.3% 2020 Black: 6.9% 6.9% 2021 Black: 7.1% 7.1% 2022 Black: 7.0% 7.0% 2023 Black: 6.0% 6.0% 2024 Black: 6.2% 6.2% 2025 Black: 6.1% 6.1% 2020 Hispanic: 5.1% 5.1% 2021 Hispanic: 5.8% 5.8% 2022 Hispanic: 5.8% 5.8% 2023 Hispanic: 5.8% 5.8% 2024 Hispanic: 6.5% 6.5% 2025 Hispanic: 6.4% 6.4% 2020 White: 71.5% 71.5% 2021 White: 72.1% 72.1% 2022 White: 73.2% 73.2% 2023 White: 73.0% 73.0% 2024 White: 74.5% 74.5% 2025 White: 77.0% 77.0% 2020 International: 4.9% 4.9% 2021 International: 2.6% 2.6% 2022 International: 3.2% 3.2% 2023 International: 3.1% 3.1% 2024 International: 2.7% 2.7% 2025 International: 3.2% 3.2%

Share of all full-time degree-seeking undergraduates, not just the entering class. Same excluded groups as above.

IPEDS Admissions (2011–2024), Graduation Rates (2011–2024) and 12-month Enrollment (2020–2025) surveys. Years a college didn't file leave a gap in the line.

Schools & Majors

⇅ Trends Degrees Male/Female Intl Earnings ROI Employment
Northwood University 577 56% / 44% 2% $66,562 70 96%
Computer Science 4 +1 100% / 0% 0% $82,085 87 —
Cybersecurity 8 +2 75% / 25% 0% $77,816 84 —
Cybersecurity Management 4 — 100% / 0% 0% — — —
Esports Management 5 — 100% / 0% 0% $79,148 85 86%
Management Information Systems 10 +1 60% / 40% 0% $79,663 86 —
Accounting 61 — 46% / 54% 0% $70,812 77 94%
Automotive & Mobility Studies 22 — 73% / 27% 0% $62,782 63 95%
Automotive Aftermarket Management 1 — 100% / 0% 0% $62,675 62 —
Automotive Marketing and Management 38 — 84% / 16% 3% $78,489 85 94%
Data Analytics 1 +1 100% / 0% 0% $78,024 84 100%
Economics — +1 — — $74,637 81 —
Entrepreneurship 12 +1 83% / 17% 0% $61,468 60 —
Finance 50 +1 78% / 22% 6% $81,298 87 98%
General Business 27 — 48% / 52% 0% $62,694 62 —
Health Care Management 14 +1 29% / 71% 0% $56,395 47 100%
Hospitality Management 6 — 33% / 67% 0% $53,511 38 100%
Insurance Risk Management 3 — 67% / 33% 0% $76,749 83 —
International Business 16 — 62% / 38% 38% $60,913 58 94%
Leadership & Service 8 — 50% / 50% 0% — — —
Management 177 +5 48% / 52% 1% $62,782 63 95%
Marketing 54 +1 41% / 59% 0% $56,977 48 96%
Marketing Communications — — — — $61,256 59 —
Operations and Supply Management 13 +1 69% / 31% 0% $78,024 84 100%
Sales Management — — — — $56,977 48 96%
Sport Management 24 +2 71% / 29% 4% $58,303 52 98%
Merchandising and Marketing 5 — 0% / 100% 20% $78,489 85 94%
Professional and Technical Communication 14 — 29% / 71% 0% $59,616 55 —

Financial

Tuition & Fees $37,000
ROI Percentile 70th

Retention & Graduation

Full-Time Retention 79%
4-Year Graduation Rate 50%
6-Year Graduation Rate 63%
Transfer-Out Rate 0%

Six-Year Graduation Rate

Graduated
0% 20% 40% 60% 80% 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2011 Graduated: 55.3% 55.3% 2012 Graduated: 56.1% 56.1% 2013 Graduated: 54.1% 54.1% 2014 Graduated: 56.3% 56.3% 2015 Graduated: 57.4% 57.4% 2016 Graduated: 56.9% 56.9% 2017 Graduated: 55.4% 55.4% 2018 Graduated: 49.2% 49.2% 2019 Graduated: 53.7% 53.7% 2020 Graduated: 58.1% 58.1% 2021 Graduated: 61.6% 61.6% 2022 Graduated: 62.6% 62.6% 2023 Graduated: 61.1% 61.1% 2024 Graduated: 63.3% 63.3%

Students finishing within 150% of normal time. Each year labels the cohort that entered six years earlier — 2024 tracks the class that started in 2018.

Six-Year Graduation Rate by Gender

Men Women
0% 20% 40% 60% 80% 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2011 Men: 51.9% 51.9% 2012 Men: 51.8% 51.8% 2013 Men: 52.1% 52.1% 2014 Men: 53.5% 53.5% 2015 Men: 54.9% 54.9% 2016 Men: 50.9% 50.9% 2017 Men: 52.2% 52.2% 2018 Men: 45.1% 45.1% 2019 Men: 48.9% 48.9% 2020 Men: 53.7% 53.7% 2021 Men: 57.4% 57.4% 2022 Men: 59.3% 59.3% 2023 Men: 54.3% 54.3% 2024 Men: 58.3% 58.3% 2011 Women: 61.3% 61.3% 2012 Women: 64.0% 64.0% 2013 Women: 57.5% 57.5% 2014 Women: 60.8% 60.8% 2015 Women: 61.8% 61.8% 2016 Women: 65.7% 65.7% 2017 Women: 60.7% 60.7% 2018 Women: 55.4% 55.4% 2019 Women: 60.9% 60.9% 2020 Women: 66.1% 66.1% 2021 Women: 69.9% 69.9% 2022 Women: 68.8% 68.8% 2023 Women: 74.7% 74.7% 2024 Women: 74.7% 74.7%

IPEDS reports the cohort as men and women only.

Six-Year Graduation Rate by Race & Ethnicity

Black Hispanic White International
0% 25% 50% 75% 100% 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2011 Black: 33.3% 33.3% 2012 Black: 39.7% 39.7% 2013 Black: 35.9% 35.9% 2014 Black: 36.4% 36.4% 2015 Black: 32.7% 32.7% 2016 Black: 26.2% 26.2% 2017 Black: 35.4% 35.4% 2018 Black: 28.6% 28.6% 2019 Black: 13.2% 13.2% 2020 Black: 26.9% 26.9% 2021 Black: 31.0% 31.0% 2022 Black: 28.0% 28.0% 2023 Black: 25.0% 25.0% 2024 Black: 57.9% 57.9% 2011 Hispanic: 55.6% 55.6% 2012 Hispanic: 41.7% 41.7% 2013 Hispanic: 45.5% 45.5% 2014 Hispanic: 33.3% 33.3% 2015 Hispanic: 60.0% 60.0% 2016 Hispanic: 44.7% 44.7% 2017 Hispanic: 31.7% 31.7% 2018 Hispanic: 26.7% 26.7% 2019 Hispanic: 22.9% 22.9% 2020 Hispanic: 10.0% 10.0% 2021 Hispanic: 55.6% 55.6% 2022 Hispanic: 83.3% 83.3% 2023 Hispanic: 66.7% 66.7% 2024 Hispanic: 57.1% 57.1% 2011 White: 60.1% 60.1% 2012 White: 58.0% 58.0% 2013 White: 58.1% 58.1% 2014 White: 61.6% 61.6% 2015 White: 62.1% 62.1% 2016 White: 65.4% 65.4% 2017 White: 63.5% 63.5% 2018 White: 67.9% 67.9% 2019 White: 71.0% 71.0% 2020 White: 66.3% 66.3% 2021 White: 67.6% 67.6% 2022 White: 65.7% 65.7% 2023 White: 69.6% 69.6% 2024 White: 68.0% 68.0% 2011 International: 84.6% 84.6% 2012 International: 69.2% 69.2% 2013 International: 50.0% 50.0% 2014 International: 57.1% 57.1% 2015 International: 63.6% 63.6% 2016 International: 46.2% 46.2% 2017 International: 45.5% 45.5% 2018 International: 42.9% 42.9% 2019 International: 38.5% 38.5% 2020 International: 41.7% 41.7% 2021 International: 36.4% 36.4% 2022 International: 50.0% 50.0% 2023 International: 57.1% 57.1% 2024 International: 50.0% 50.0%

Each group's completers over its own share of the entering cohort. Groups making up less than 2% of everyone this college graduated over the period are left off — their rates swing on a handful of students and read as noise.

IPEDS Graduation Rates survey, 2011–2024. Years a college didn't file leave a gap in the line.

Earnings by Major Category

Each major category's degree-weighted estimated median 5-year earnings at this college, expressed as a z-score against the national degree-weighted distribution for that category. 0 is the national average. The shaded band between +1.28 and −1.28 marks the central 80% of the national distribution (10th–90th percentile).

Academics

⇅ % Degrees Male/Female Intl Earnings ROI Employment
Business & Economics 91.3% 527 56% / 44% 2% $65,968 69 96%
Computer Science 5.4% 31 81% / 19% 0% $79,379 85 86%
Arts 3.3% 19 21% / 79% 5% $64,583 66 94%

Research

⇅ Research $ Rank Federal Industry $ PhDs Rank PhD students Postdocs
Business & Economics — — — — 5 #188 — —
Agriculture & Food Science — — — — — — — —
Computer Science — — — — — — — —
Education — — — — — — — —
Engineering — — — — — — — —
Health Sciences — — — — — — — —
Humanities & Social Sciences — — — — — — — —
Life & Natural Sciences — — — — — — — —
Physical Sciences & Math — — — — — — — —
Total — — — — 5 #521 — —

Expenditure and funding source: NSF HERD, FY2024. Degrees: IPEDS completions, 2023–24. Students and postdocs: NSF Survey of Graduate Students and Postdoctorates, fall 2024, which covers science, engineering and selected health fields only. An em dash means the source does not report the figure, which is not the same as zero.

Admissions

Uses Common App Yes
Acceptance Rate 83%
Yield (Unbound) 26%
Regular Decision Jan 1

Acceptance Rates

In-State Out-of-State International
Regular Decision 83% 83% 83%

Acceptance & Yield

Acceptance Yield
0% 25% 50% 75% 100% 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2011 Acceptance: 68.1% 68.1% 2012 Acceptance: 67.6% 67.6% 2013 Acceptance: 65.4% 65.4% 2014 Acceptance: 69.5% 69.5% 2015 Acceptance: 69.4% 69.4% 2016 Acceptance: 66.9% 66.9% 2017 Acceptance: 69.3% 69.3% 2018 Acceptance: 67.5% 67.5% 2019 Acceptance: 79.1% 79.1% 2020 Acceptance: 76.8% 76.8% 2021 Acceptance: 83.3% 83.3% 2022 Acceptance: 79.7% 79.7% 2023 Acceptance: 83.9% 83.9% 2024 Acceptance: 64.5% 64.5% 2011 Yield: 32.6% 32.6% 2012 Yield: 38.7% 38.7% 2013 Yield: 32.1% 32.1% 2014 Yield: 36.1% 36.1% 2015 Yield: 23.0% 23.0% 2016 Yield: 37.6% 37.6% 2017 Yield: 22.6% 22.6% 2018 Yield: 26.9% 26.9% 2019 Yield: 34.4% 34.4% 2020 Yield: 32.8% 32.8% 2021 Yield: 31.3% 31.3% 2022 Yield: 22.7% 22.7% 2023 Yield: 19.6% 19.6% 2024 Yield: 28.6% 28.6%

Applicants, Admitted & Enrolled

Applicants Admitted Enrolled
0 1,250 2,500 3,750 5,000 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2011 Applicants: 1,466 1,466 2012 Applicants: 1,258 1,258 2013 Applicants: 1,447 1,447 2014 Applicants: 1,464 1,464 2015 Applicants: 2,192 2,192 2016 Applicants: 1,346 1,346 2017 Applicants: 1,819 1,819 2018 Applicants: 1,445 1,445 2019 Applicants: 1,099 1,099 2020 Applicants: 1,056 1,056 2021 Applicants: 1,123 1,123 2022 Applicants: 1,368 1,368 2023 Applicants: 2,074 2,074 2024 Applicants: 1,851 1,851 2011 Admitted: 998 998 2012 Admitted: 851 851 2013 Admitted: 946 946 2014 Admitted: 1,017 1,017 2015 Admitted: 1,521 1,521 2016 Admitted: 901 901 2017 Admitted: 1,260 1,260 2018 Admitted: 976 976 2019 Admitted: 869 869 2020 Admitted: 811 811 2021 Admitted: 936 936 2022 Admitted: 1,090 1,090 2023 Admitted: 1,740 1,740 2024 Admitted: 1,194 1,194 2011 Enrolled: 325 325 2012 Enrolled: 329 329 2013 Enrolled: 304 304 2014 Enrolled: 367 367 2015 Enrolled: 350 350 2016 Enrolled: 339 339 2017 Enrolled: 285 285 2018 Enrolled: 263 263 2019 Enrolled: 299 299 2020 Enrolled: 266 266 2021 Enrolled: 293 293 2022 Enrolled: 247 247 2023 Enrolled: 341 341 2024 Enrolled: 341 341

IPEDS Admissions survey, 2011–2024. Years a college didn't file leave a gap in the line.

Standardized Tests

Test Policy optional

SAT Composite

25th 75th
800 900 1000 1100 1200 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2011 25th: 860 860 2012 25th: 880 880 2013 25th: 860 860 2014 25th: 820 820 2015 25th: 890 890 2016 25th: 880 880 2017 25th: 1000 1000 2018 25th: 990 990 2019 25th: 960 960 2020 25th: 990 990 2022 25th: 950 950 2011 75th: 1070 1070 2012 75th: 1120 1120 2013 75th: 1150 1150 2014 75th: 1020 1020 2015 75th: 1080 1080 2016 75th: 1110 1110 2017 75th: 1160 1160 2018 75th: 1180 1180 2019 75th: 1190 1190 2020 75th: 1180 1180 2022 75th: 1160 1160

SAT Math

25th 75th
400 450 500 550 600 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2011 25th: 450 450 2012 25th: 470 470 2013 25th: 490 490 2014 25th: 420 420 2015 25th: 470 470 2016 25th: 440 440 2017 25th: 500 500 2018 25th: 500 500 2019 25th: 510 510 2020 25th: 500 500 2022 25th: 480 480 2011 75th: 540 540 2012 75th: 580 580 2013 75th: 570 570 2014 75th: 510 510 2015 75th: 550 550 2016 75th: 590 590 2017 75th: 580 580 2018 75th: 590 590 2019 75th: 600 600 2020 75th: 590 590 2022 75th: 580 580

SAT Reading & Writing

25th 75th
300 400 500 600 700 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2011 25th: 410 410 2012 25th: 410 410 2013 25th: 370 370 2014 25th: 400 400 2015 25th: 420 420 2016 25th: 440 440 2017 25th: 500 500 2018 25th: 490 490 2019 25th: 450 450 2020 25th: 490 490 2022 25th: 470 470 2011 75th: 530 530 2012 75th: 540 540 2013 75th: 580 580 2014 75th: 510 510 2015 75th: 530 530 2016 75th: 520 520 2017 75th: 580 580 2018 75th: 590 590 2019 75th: 590 590 2020 75th: 590 590 2022 75th: 580 580

Submitting a Test Score

Submitted
0% 25% 50% 75% 100% 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2011 Submitted: 100.0% 100.0% 2012 Submitted: 100.0% 100.0% 2013 Submitted: 100.0% 100.0% 2014 Submitted: 92.0% 92.0% 2015 Submitted: 100.0% 100.0% 2016 Submitted: 100.0% 100.0% 2017 Submitted: 100.0% 100.0% 2018 Submitted: 100.0% 100.0% 2019 Submitted: 100.0% 100.0% 2020 Submitted: 100.0% 100.0% 2022 Submitted: 74.0% 74.0%

IPEDS Admissions survey, 2011–2024. Years a college didn't file leave a gap in the line. Test-score submission adds SAT and ACT submitters, capped at 100% — a student can send both.